Alex
Okhrimenko
Digital Marketing Strategist
Hello!
I'm Alex.
I help companies turn marketing into measurable results — through smart strategy, clear messaging, and data-driven execution.
With over 10 years of international experience, I specialize in building user-centric campaigns, lead generation funnels, and growth-focused digital products.
Expertise
Digital Marketing
& Strategy
Planning full-funnel campaigns with business measurable outcomes across paid, earned, and owned channels.
Integrated Advertising Campaigns
Planning, launching, and optimizing multi-platform advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and Telegram.
Website Development
Leading end-to-end website production: concept, design, layout, content, SEO, and promotion — aligned with brand, UX, and growth metrics.
Social Media Marketing & Community Building
Creating and executing social-first strategies that drive engagement, reach, and brand loyalty across platforms like Instagram, Facebook, TikTok, Telegram, and LinkedIn.
Brand Development
& Branding
Building brand platforms, tone of voice, and repositioning through storytelling, visual identity, and media.
Brand Storytelling
& Content Marketing
Crafting compelling narratives that humanize brands and resonate with target audiences through multi-format content across channels.
Cases
2025
Role: Digital Strategist & Project Lead
Goal
Develop a modern, high-performing website to replace the outdated anycar.ca platform, which no longer supported the company’s business goals, user experience standards, or brand image.
Action
Led full-cycle website production - from strategy and UX to SEO and launch. With a strong focus on mobile usability and modern brand visuals.
Each business direction was clearly represented to improve discoverability, user engagement, and conversion from new visitors.
Result
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New website for business.
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Increased site speed by 85%.
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Organic traffic grew by +250% in the first 3 months.
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Generated new qualified leads through the new landing funnel.
2024
Role: Digital Marketing Strategist & Video Content Creator
Goal
Launch a performance-driven advertising campaign to promote eco-friendly wooden construction sets to Canadian parents of children aged 2-8. The aim was generate qualified leads, and drive direct sales through Meta platforms.
Action
Designed and executed a full-funnel campaign, including audience research, creation of compelling ad creatives, A/B testing, daily monitoring and optimization. Focused on storytelling that resonates with eco-conscious parents and showcases the product's value for children’s development.
Result
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+340% increase in online store traffic from Meta
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Cost per lead reduced by 38% through creative A/B testing
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2,100+ new users added to remarketing audience
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4.6x ROAS during peak weeks
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Conversion rate improved from 1.9% to 4.3% on key product pages
Insurance App Video Production and Campaign
Role: Creative Director, Scriptwriter & Video Producer
Goal
Create an impactful brand video to position a new mobile insurance app as an innovative, user-friendly solution. The video was aimed at building trust and engagement during an international insurance technology conference.
Action
Developed the creative concept and full storyline for the video, aligning the message with the client’s brand values and conference theme. Oversaw all stages of production - from scriptwriting and directing to final editing. Ensured the narrative highlighted the app’s simplicity, security, and benefits for modern users.
Result
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Delivered a high-quality brand video showcased at a major global insurtech event.
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Strengthened the company’s positioning as a digital innovator.
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Supported user acquisition by creating a strong first impression with an international audience.
More projects coming soon
Education
2024-2026
The University of Niagara Falls Canada
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Master’s Degree in Digital Media and Global Communications
2024
Moscow School of Management Skolkovo,
Russia
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MBA in Digital Transformation and Development of an Ecosystem Approach
2005-2011
Far Eastern Federal University, Russia
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Master’s Degree in Journalism
